The concept of "transactional decision" covers all decisions, directly associated with the decision to purchase or not purchase a product.
A commercial practice is known as "misleading" within the meaning of Art. 6 Abs. 1 Directive 2005/29/EC of the European Parliament and of the Council of 11. More 2005 Unfair business practices by companies to consumers in the internal market and amending Council Directive 84/450/EEC, Directives 97/7/EC, 98/27/EC and 2002/65/EC of the European Parliament and of the Council and Regulation (EG) No.. 2006/2004 of the European Parliament and of the Council (Directive on unfair commercial practices) classified, if this practice to a misrepresentation or contains the average consumer is likely to deceive and are apt to, to cause the consumer to take a transactional decision, he would not have taken otherwise. Art. 2 BUCHST. k this ...

