Die Verfügungsbeklagte verstößt mit den ins Netz gestellten Bildern, bei denen Produkte gewerblicher Unternehmen mit einem Link zu deren Homepage versehen sind und dem danebenstehenden Text ohne Kenntlichmachung, dass es sich insoweit um Werbung handelt, gegen § 5a Abs. 6 UWG. Danach handelt unlauter, wer den kommerziellen Zweck einer geschäftlichen Handlung nicht kenntlich macht, sofern sich dieser nicht unmittelbar aus den Umständen ergibt, und das Nichtkenntlichmachen geeignet ist, to cause the consumer to take a transactional decision, he would not have taken otherwise. Eine derartige Verschleierung der Werbung ist bei dem Instagram-blog, den die Verfügungsbeklagte führt, anzunehmen. Ein Nichtkenntlichmachen des kommerziellen Zwecks liegt vor, wenn das äußere Erscheinungsbild der geschäftlichen Handlung...

The requirement of § 5a Abs. 3 No.. 2 UWG, specify the identity and address of operator, In the entry, the business operated by the branch addresses is not enough. Nach § 5a Abs. 3 No.. 2 UWG must be given "the identity and address of the business". Art. 7 IV lit. b UCP Directive speaks of the "address and the identity of the trader". These rules are intended to ensure, that the consumer is clear and unambiguous information about the underlying, with whom he comes into contact business, so that he can take contact without difficulty and without further investigation effort by providing companies (vgl. OLG, WRP 2011, 1213, 1214, OLG Dusseldorf, Urt. in. 02.10.2012 – I-20 U...

Judgments 29. July 2021 – III ZR 179/20 and III ZR 192/20 Der III. Civil Division of the Federal Court held, that the terms and conditions of Facebook dated 19. April 2018 for deleting user contributions and blocking accounts in the event of violations of the communication standards set out in the conditions are ineffective. In any case, this is true, because the defendant provider is not obliged to do so at the same time, to inform the user about the removal of his contribution at least retrospectively and about an intended blocking of his user account in advance, to inform him of the reason for this and to give him the opportunity to respond with a subsequent new decision. If a user's contribution was deleted due to the ineffective terms and conditions and his account was temporarily blocked, Has...